Circles of Influence

OpenGlobe had a very unique home entertainment product that was to be launched at the Consumer Electronics Show, and needed a show-stopping brand presence. Ground-level brand strategy keyed on the product's ability to connect you to new and unexpected entertainment options based on your own library. This discovery-based aspect lead to the Circles design concept that would allow you to discover surprising audio and visual animated connections based on where you walked within the trade show environment - in essence demonstrating the product in a walkable environment. Support features also included dynamic furniture that would light up when sat upon. The show made the front pages of the Vegas papers. Content courtesy of Young & Laramore.