The Grooveride experience was designed to captivate the audiophile through a series of highly inventive audio experiments, and create a strategic inroad to Monsoon audio products. This site broke all client records, and created a wave of interest unique in their brand history. Site experiences included music composing tools in the guise of bubbles, corduroy stripes, musical paintings, highways, office dialogue, Gehry-inspired 3D devices, and numerous others. Associated campaign components were equally unique, and took the form of actual record albums and labels.