LSI Backies Social

Laser Spine Institute "Backies" Social

"Share Your Backies" was a social campaign designed as an outreach effort aimed at motivating and enabling Laser Spine Institute customers to share the good word about non-invasive spinal surgery outcomes. The non-invasive LSI process results in highly reduced recovery time-frames, and, incisions small enough to be covered with a bandaid. Creative examples included specific "back shares," mobile site design, story-based forums, fund-raising events, and fun bandaid packaging.