Seasonal campaigns keep interest high

As part of the RCA TV rebranding effort, key strategies included seasonal and monthly campaigns to keep site interest high for consumers. Each online campaign included unique interactive presentations and devices that would enable a visitor to explore a range of televisions and related features. Site traffic was exponentially increased, and these campaigns were a key part of a very successful rebrand. Campaign examples were numerous; a few of the examples below show an interactive football field, aka "Football Gods," a "Naughty or Nice" meter for the holidays; of particular note is the "Hoops" campaign that employed a YouTube competition and social campaign aimed at getting visitors to post the best hoops shot to win RCA TV prizes.