Consumer-facing brand transition

The original RCA TV online brand presence was aimed at technologists using language, imagery, and user interface aspects that were very non-friendly to the consumer. As a primary tool for researching info about the RCA television series, a brand revision and and site overhaul that would connect with the consumer was warranted. The Supermodel Series was one of the launching campaigns in that effort, and established a radically different brand presence; additional site-based tools were also created to enable the consumer to select their best TV, plan a room, and understand key features across multiple product lines.