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  • Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

    Steve Jobs

  • With regard to what is designed really well, I think people are the best-designed objects in the world. Seriously.

    John Maeda

  • When people talk, listen completely. Most people never listen.

    Ernest Hemingway

Point of View

My experience centers around the creation of beautiful, engaging digital experiences, unique products, and compelling brands. A creative professional, my point of view is that there are many ways to design meaningful and successful client experiences, and listening well is a critical step in the discovery process.

About Dana Root

Creative professional living in Alabama with over 20 years in the design industry. Key experience in brand-driven creative concept design, UX Design, with emphasis on strategic focus across a spectrum of media. Key media applications include mobile, interactive, print, and various social platforms.
87
Clients
25
Awards
68
Projects
46
Mails

call me: (317) 410-8158

Email me: dana@danarootdesign.com

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